Michael is currently the Marketing Officer at Polaris Learning Ltd. Having joined the company at the beginning of September 2011, Michael started off as an Administration and Marketing Assistant but later on moved more towards the Marketing side of the business. Right from the start of his employment here, he was given the opportunity to enhance his skills and knowledge from Aberdeen College by undertaking on the job training and went on to successfully complete Modern Apprenticeships in Business and Administration MA Level 2 & 3.
The main aim of his job role is to help with the development of the sales and marketing team by contributing and building on ideas, assisting with sales and marketing activities, and helping to promote Polaris Learning Ltd while retaining customers and securing new clients. Michael also can help the office administration team as and when they need assistance in busy periods with tasks such as the registrations and resulting of candidates on our governing body systems.
To follow on from the above, Michael is very much involved in direct marketing campaigns including the design aspects, from project planning and implementation to the mail merging and printing of materials. To go alongside this, Michael will also look for photography and video opportunities to help develop our online image and representation. Another task that he is carrying out regularly now is assisting with training materials, more so with the designing and editing of course materials to keep everything to a high, professional standard.
Other tasks he carries out in his role is assisting with the maintenance of our contact database and proposals register whilst following the procedures in place, supporting the creation and delivery of sales and marketing activities, maintaining and updating the company website as well as updating our social media sites such as Facebook and Twitter.
Before joining Polaris Learning, Michael attended Meldrum Academy for 5 years before progressing to complete 2 years at Aberdeen College studying NC and HNC Business Administration and Information Technology which he then graduated in. Whilst at college, he had a part time job as a server/fryer at Meldrum Fish Bar but chose to leave due to having a full time job at Polaris Learning.
